By Robert W Gehl
Robert Gehl's well timed critique, Reverse Engineering Social Media, conscientiously analyzes the tips of social media and software program engineers, utilizing those principles to discover contradictions and fissures underneath the surfaces of smooth websites similar to fb, Google, and Twitter.
Gehl adeptly makes use of a mixture of software program experiences, technological know-how and expertise experiences, and political economic system to bare the histories and contexts of those social media websites. having a look backward at divisions of work and the method of consumer hard work, he offers case reports that illustrate how binary "Like" purchaser offerings disguise surveillance platforms that depend on clients to construct content material for webmasters who generate profits promoting consumer information, and that advertise a tradition of hysteria and immediacy over depth.
Reverse Engineering Social Media additionally provides methods out of this paradox, illustrating how activists, teachers, and clients switch social media for the higher via development choices to the dominant social media sites.